Florist Brunswick Park Privacy Policy

Our Commitment to Protecting Your Privacy

At Florist Brunswick Park, we value your privacy and take our responsibilities regarding the security of your personal information seriously. This Privacy Policy outlines how we collect, use, store, and protect your data when you place an order with us. This policy is intended for all customers in Brunswick Park and surrounding districts who interact with our services.

Scope of This Privacy Policy

This policy applies whenever you place an order with Florist Brunswick Park, whether in person, by telephone, or through our online platforms. It covers all personal data we collect as part of the ordering process within Brunswick Park and the surrounding districts.

What Data We Collect

We collect only the data that is necessary to process your flower order, provide our services, fulfill your requests, and improve your experience with Florist Brunswick Park. This may include the following types of data:

  • Contact Information: Name, delivery address, billing address, and occasionally postal code to ensure area coverage.
  • Order Information: Details of the products or arrangements you order, delivery preferences, and payment method (note: we do not store your complete payment card details).
  • Recipient Details: Name, delivery address, and contact details of the person receiving the order if different from the purchaser.
  • Communication Records: Records of communications you have with us regarding orders, inquiries, customer service, and complaints.
  • Device and Usage Data: If you use our website, we may collect technical data such as your browser type, operating system, and the date and time of your visit. Cookie policy may apply if cookies are used.

Lawful Basis for Data Processing

Florist Brunswick Park processes your personal data in compliance with the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018. The lawful bases for processing your data include:

  • Contractual Necessity: To process and deliver your order, communicate with you about your purchase, and handle payments.
  • Legal Obligation: To comply with legal requirements regarding recordkeeping, accounting, and fraud prevention.
  • Legitimate Interests: To improve our services, manage our business processes efficiently, and provide customer support. We ensure these interests do not override your fundamental rights and freedoms.
  • Consent: Where you have specifically opted in, such as for direct marketing or promotional communications. You may withdraw your consent at any time.

How We Use Your Information

Your information is used to:

  • Process and fulfill your orders.
  • Arrange and deliver goods to specified addresses.
  • Contact you regarding order status, queries, or problems.
  • Respond to your customer service requests.
  • Meet legal and contractual obligations.
  • Improve and personalize our services.
  • Where permitted, send you relevant updates about our products and services.

How Long We Retain Your Data

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, or as required by law. Typically, we keep order and transaction records for up to seven years for tax and regulatory purposes. Communication records and customer service queries may be kept for up to three years. Where data is no longer needed, we securely erase or anonymize it.

Data Processors and Third Parties

We may share your information with trusted third-party service providers only to the extent necessary to provide our services. These processors may include:

  • Payment processing companies (for card payments only; we do not store full card numbers).
  • Delivery couriers or partners delivering on our behalf.
  • IT and technical support providers who help maintain our systems.
  • Accountants, auditors, or regulators where legally required.

We ensure that all processors are GDPR-compliant and act only on our instructions. Your data is never sold, rented, or shared for marketing purposes with third parties unrelated to fulfilling your order.

How We Protect Your Data

We implement appropriate technical and organisational measures to secure your personal data. This includes restricted access controls, secure data storage, data minimisation, pseudonymisation where possible, and regular training for our staff on data protection responsibilities. We monitor our security procedures regularly to prevent unauthorised access, disclosure, alteration, or loss of your information.

Your Rights Under GDPR

As a data subject, you have the following rights regarding your personal data:

  • Right to Access: Request access to the personal data we hold about you.
  • Right to Rectification: Have errors or inaccuracies in your data corrected.
  • Right to Erasure: Ask for your data to be erased from our systems, subject to legal retention obligations.
  • Right to Restrict Processing: Restrict or object to how your data is processed in certain circumstances.
  • Right to Data Portability: Request a copy of your data in a structured, commonly used format.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw this at any time.

If you wish to exercise any of these rights, please contact us through the usual customer service channels. We may need to verify your identity before processing your request.

Updates to This Policy

We review and update this Privacy Policy regularly to ensure ongoing compliance with data protection regulations and best practices. The most current version is always available via our customer channels. If substantial changes are made, you will be notified when you next use our services.

Contact and Further Information

If you have any questions, concerns, or requests regarding your personal data or this policy, please reach out to our team during normal business hours through our usual communication channels at Florist Brunswick Park. We will respond as promptly as possible and are committed to resolving any issues to your satisfaction.